The recent world-wide Facebook outage was a timely reminder of the risky nature of our digital world. In an era where social media platforms like Facebook, Instagram, Snapchat, and TikTok dominate, it's easy to overlook the importance of owning your digital space.

Reaching customers in the right place and at the right time is key to successful marketing. And what makes your efforts even more effective? Reaching your audience with products and information tailored to their specific needs. This is where email automation and personalisation comes in handy!

The New Year is here, and it's the perfect time to revamp your marketing strategy! To help you get started, we've put together our top tips and a FREE WORKBOOK that will have your business thriving all year long!

In 2017, Amplify began as a one-woman show, offering quality marketing solutions from a home office. Today, we've evolved into a full-service creative agency boasting a band of seven talented and skilled creatives. This journey reflects our commitment to growth and innovation, and today we celebrate the launch of our refreshed brand identity, Amplify Marketing Agency.

For a business, it's essential to consistently create high-quality, engaging, and shareable content that resonates with your target audience. Let’s dive into the basics of crafting compelling social media content that motivates your followers to connect.

Our very own Ali recently had the opportunity to attend the Ad World Digital Marketers Conference, the world's largest online advertising event. It was a fantastic chance to learn from industry experts and stay updated on the latest trends and insights. Ali's experience at the conference revealed five key takeaways that can help level up your digital marketing game.

Ah, the Instagram bio… 150 characters to make your brand stand out and inspire your visitors to hit the coveted ‘follow’ button. No pressure, right?

Fear not, Amplifiers, we've got six hot tips to help you write a kick-ass Instagram bio that’ll stop your audience in their tracks, give them a taste of what you're all about and take action!

Your success on social media often depends on the quality of the content you post. Armed with just your mobile device and a good editing app, it’s easier than ever to produce high-quality photos in just a few steps!

According to a recent survey, undertaken by Capterra, 98% of Australians read online reviews before they make a decision to purchase, and 94% believe them to be trustworthy.

It’s often said that there’s no better marketing tactic than generating word of mouth – and an online review is the modern day “word of mouth”.

The Covid-19 crisis has caused a significant impact on businesses in every industry. Budgets are being slashed and cuts are happening across the board, making it difficult for a business to successfully market their products and services. With that in mind, we have put together 6 practical tips you can put into effect for your business, in-house, today.

That is the question!

Hashtags can be a cause for confusion for many and I receive lots of questions from clients asking:

What are they? Should I use them? How do I use them? How many should I use?

One of the best things about the rise of social media marketing is the potential for small business to compete with big business on an even playing field.

As the wife, daughter and granddaughter of cray fishermen, my favourite place to be is floating in a turquoise sea.

One night I had a random idea (one of those ones that come to you at 1am) about incorporating the Conch Shell into my logo design… here’s the thought process…

Over the past few years I’ve toyed with the idea that I would like to start my own consultancy business, but there’s always been an excuse.