Blog

Australian consumers are great at doing their research!

According to a recent survey, undertaken by Capterra, 98% of Australians read online reviews before they make a decision to purchase, and 94% believe them to be trustworthy.

It’s often said that there’s no better marketing tactic than generating word of mouth – and an online review is the modern day “word of mouth”.

Some of the best advocates for your business are your customers. Regardless of your industry, a positive online presence gives you a major advantage.

Here we explain why, plus, we’ll give you some ideas on how to boost loyalty and advocacy among your client base.

Continue reading 4 Reasons Why Online Reviews Are Vital for Your Business

That is the question!

Hashtags can be a cause for confusion for many and I receive lots of questions from clients asking –
What are they?
Should I use them?
How do I use them?
How many should I use?

Continue reading To Hashtag or not to Hashtag?

One of the best things about the rise of social media marketing is the potential for small business to compete with big business on an even playing field. Continue reading Facebook competitions – you can’t buy love.

As the wife, daughter and granddaughter of cray fishermen, my favourite place to be is floating in a turquoise sea.

One night I had a random idea (one of those ones that comes to you at 1am) about incorporating the Conch Shell into my logo design… here’s the thought process…  Continue reading The Logo Story

Over the past few years I’ve toyed with the idea that I would like to start my own consultancy business, but there’s always been an excuse. Continue reading It’s now or never!