Australian consumers are great at doing their research!
According to a recent survey, undertaken by Capterra, 98% of Australians read online reviews before they make a decision to purchase, and 94% believe them to be trustworthy.
It’s often said that there’s no better marketing tactic than generating word of mouth – and an online review is the modern day “word of mouth”.
Some of the best advocates for your business are your customers. Regardless of your industry, a positive online presence gives you a major advantage.
Here we explain why, plus, we’ll give you some ideas on how to boost loyalty and advocacy among your client base.
Continue reading 4 Reasons Why Online Reviews Are Vital for Your Business